Web & Brand
Tents & Tunes Music Festival
A first-time glamping music festival needed a complete brand identity, website, and ticketing system — built solo in two weeks.
Client
Tents & Tunes
Year
2026
Category
Brand / Web / E-Commerce
Timeline
2 weeks
Role
Solo Designer & Developer
The Challenge
Tents & Tunes was a brand-new event — no identity, no web presence, no way to sell tickets. The organizers had a concept (a 25+ "glampout" music festival at Camp Manitowa in Southern Illinois), a short description, a deadline, and nothing else. The challenge was to build everything from scratch: a logo and visual system that could compete with established festival brands, a multi-page website that communicated event details clearly while looking cool, and a functioning e-commerce setup capable of handling tiered ticket sales and lodging add-ons — all on a tight deadline to get things rolling.
The audience wasn't college kids chasing a crowd — they were grown adults who wanted good music, good company, and an excuse to go camping without roughing it. The brand had to feel elevated and refined, not edgy.
Logo design exploration — vinyl record meets sunset horizon
Brand mood direction — warm, grown & vintage, outdoor-luxe
The Approach
I started with the audience, not the aesthetics. "Grown & vintage glamping" gave me a clear creative direction: warm sunset tones, a timeless mark (inspired by vinyl records and outdoor silhouettes), and typography that felt like a music poster from the right era — not a generic festival template. From there I worked outward: logo system first, then color and type, then the site structure, then e-commerce configuration. Every decision was made with the ticket-buyer in mind — someone browsing on their phone, deciding in 90 seconds whether this event is worth their weekend.
Tools & Skills
Tents and Tunes Homepage
The Solution
I designed a festival logo built around a vinyl record silhouette merging with a sunset horizon — a mark that communicates music, outdoor atmosphere, and a sense of occasion without relying on trend-chasing. The visual system extended into a full color palette (warm oranges, deep purples, earthy neutrals), typography pairing, and a suite of print and digital marketing assets including event flyers and social graphics sized for Instagram and Facebook.
On the web side, I built a fully responsive ten-page WordPress site using Divi, structured for both user experience and SEO. The site covers Home, About, Lineup, Tickets, Lodging, Location, and Policies — everything a first-time attendee needs to go from curious to purchased. WooCommerce handles ticket sales with three tiers (weekend passes, day passes, and lodging add-ons), deposit vs. full-payment options, and automated post-purchase workflows that guide buyers from checkout to registration without manual follow-up.
Yurt Upgrade Product in Woocommerce
Artists Page
The Results
14
days from kickoff to launch
10
pages designed and developed
10
ticket and lodging variable products developed in WooCommerce
The client launched on schedule with a complete brand, a functional ticketing system, and a marketing asset kit ready to deploy across print and digital channels — none of which existed at the start of the engagement. The visual identity gave the festival a distinct presence in a crowded regional events market and provided a foundation the organizers could build on for future years.
Joseph Boyer’s work has been outstanding. He was always quick to respond to changes and questions, making the entire process smooth and efficient. It was an absolute pleasure working with him.