Web, Brand, and Publishing
Rob Frothingham
A complete author platform and book launch for a lifelong poet, designed to bring decades of written work online, connect with new readers, and preserve a meaningful creative legacy.
Client
Rob Frothingham - Author
Year
2025-2026
Category
Web / Publishing
Timeline
Ongoing
Role
Solo Designer & Developer
The Challenge
Rob Frothingham had spent decades writing poetry but had no digital presence. His manuscript was complete, but unformatted and unpublished, with no clear path to getting his work into the world.
The challenge was to take a lifetime of creative work and transform it into something accessible, modern, and easy to engage with—while keeping the process simple and manageable for an older, non-technical client.
Beyond just publishing a book, the goal was to create a cohesive author presence that could attract readers, showcase his voice, and ensure his work lived on.
For personal legacy projects, authenticity matters more than complexity. A simple, thoughtful platform that reflects the creator’s voice can be far more impactful than an overbuilt digital experience.
Before: Decades of written work in a plain word doc, no online presence or publishing platform
After: Published book, branded identity, and a complete author platform
The Approach
I focused on building a clean, approachable ecosystem around Rob’s work—keeping everything simple, intentional, and aligned with his voice as a poet.
The strategy centered on three core pillars:
• Editing, formatting, and publishing the work (Amazon KDP)
• Creating a home base (website)
• Building connection (social + video content)
Rather than overcomplicating the site, I designed a streamlined, single-page experience that highlights the book, introduces Rob, and directs users to purchase or engage further.
Short-form video content (Reels) was used to bring the poetry to life, giving potential readers a direct, human connection to the work.
Tools & Skills
Homepage designed as a calm, nature-inspired entry point that highlights the book and invites exploration
The Solution
Brand & Visual
I developed a simple, nature-inspired visual identity that reflects Rob’s background as an arborist and poet. The logo and supporting assets use organic tones and understated typography to keep the focus on the writing itself. Social media profiles were branded consistently to create a cohesive presence across platforms.
Web & Technical
The website was built as a lightweight, single-page HTML site designed to introduce Rob, showcase his book, and drive traffic to Amazon. The structure is simple and intuitive, with clear sections for biography, book details, and calls-to-action.
In addition, I handled full book preparation and publishing through Amazon KDP, ensuring proper formatting for both digital and print. Social channels were launched alongside the site, supported by short-form video content to begin building an audience.
Nature-inspired visual identity
Book published and live on Amazon (Kindle + print-ready)
Reels content featuring Rob reading his own poetry
The Results
Rob went from having no online presence to becoming a published author with a complete digital platform. His work is now accessible to readers worldwide, supported by a website, social presence, and engaging video content.
The project created a lasting foundation for sharing his poetry while preserving his voice and legacy in a meaningful, modern way.