Brand, Web, and Event Marketing
Hayley A. Ramsey
Website development, eCommerce, branding, and marketing strategy
Project Overview
Partnered with author, speaker, and tour host Hayley A. Ramsey to design, build, and manage a full digital ecosystem supporting international tours, live events, and digital content offerings. This ongoing collaboration spans website development, eCommerce, branding, and marketing strategy—helping turn ideas into revenue-generating experiences.
What I Did
Website Design & Development (WordPress + WooCommerce)
- Built and continuously manage a custom WordPress website tailored for events, tours, and content delivery
- Developed high-converting landing pages for international travel experiences and live events
- Implemented WooCommerce for ticket sales, deposits, payment plans, and add-ons
- Optimized site structure, UX, and mobile responsiveness for a seamless booking experience
eCommerce & Product Strategy
- Created and configured complex product structures (deposits, pay-in-full, single supplements, add-ons)
- Streamlined checkout flow to reduce friction and increase conversions
- Managed product launches for tours and digital offerings
Branding & Visual Design
- Designed promotional graphics, flyers, and social media assets for tours and events
- Developed cohesive visual branding across web, email, and social platforms
- Created high-impact marketing materials that align with premium, experience-driven offerings
Marketing & Campaign Support
- Wrote and optimized SEO content (pages, product descriptions, metadata)
- Assisted with campaign strategy and promotional rollouts
- Created conversion-focused messaging for event launches and announcements
Ongoing Management & Problem Solving
- Provided continuous site updates, troubleshooting, and performance improvements
- Resolved plugin conflicts, checkout issues, and technical roadblocks under tight deadlines
- Advised on platform limitations and scalable solutions for future growth
Impact
- Enabled successful launches of multiple international tours and high-end events
- Created a streamlined system for selling complex travel packages online
- Improved user experience and clarity across booking and information pages
- Became a trusted, go-to partner for both creative and technical execution
Key Skills Demonstrated
WordPress Development • WooCommerce • UX/UI Design • eCommerce Strategy • SEO • Graphic Design • Marketing Strategy • Problem Solving • Client Collaboration
Related Projects
Scott Wolter Website
Developed a dynamic website for Scott Wolter, renowned forensic geologist and host of History Channel’s “America Unearthed.” The site serves as a central hub for selling his books, listing events, sharing scientific reports, and publishing articles. With a tight deadline before his book release, I delivered a visually engaging and fully functional site, earning praise for my speed, reliability, and cost-effective service.
VIP Outlander Tour Branding
Designed the complete branding package for the VIP Outlander Experience tours, including logos, flyers, itinerary designs, and digital assets. These immersive tours, like the "VIP Outlander Experience: Off the Sassenach Path," are sold on Hayley A. Ramsey's website, creating a cohesive and visually appealing identity that enhances the tour experience.