Event Branding, Web, and Sales Funnel
VIP Outlander Experience
Design, development, and marketing support
Project Overview
Led the design, development, and marketing support for the VIP Outlander Experience, a premium, multi event and tour series created by Hayley A. Ramsey. This project required blending high-end travel presentation with fan-focused storytelling—resulting in a cohesive digital experience that drives engagement and ticket sales.
What I Did
Event Branding & Visual Identity
- Designed cohesive branding for multiple Outlander-themed events and tours
- Created promotional flyers, social graphics, merch, and digital assets for announcements and launches
- Maintained a premium, cinematic aesthetic aligned with the Outlander audience
Landing Pages & Website Integration (WordPress + Divi)
- Built and optimized dedicated event pages within Hayley’s website
- Structured content for clarity, storytelling, and conversion (itineraries, guest announcements, highlights)
- Designed responsive layouts that balance rich visuals with usability
Ticketing & eCommerce Setup (WooCommerce)
- Configured ticket products with multiple pricing tiers and options
- Integrated add-ons and structured purchasing flows for events and experiences
- Ensured smooth checkout experience for high-value purchases
Content & SEO Optimization
- Wrote and refined event descriptions, itineraries, and promotional copy
- Optimized pages for search visibility and social sharing
- Structured content to support both discovery and conversion
Marketing & Launch Support
- Created launch-ready assets for social media and email campaigns
- Supported ongoing promotions with updated graphics and announcements (guest reveals, schedule updates, etc.)
- Helped translate evolving event ideas into clear, marketable content
Impact
- Supported the successful promotion and sale of high-end, niche fan experiences
- Elevated the perceived value of events through cohesive branding and presentation
- Created a repeatable system for launching and marketing future tours and gatherings
- Helped bridge creative vision with practical execution under tight timelines
Key Skills Demonstrated
Event Branding • Web Design • WooCommerce • UX/UI • Marketing Design • SEO • Content Strategy • Conversion Optimization • Client Collaboration
VIP Outlander Graphics
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