Web Development
California Shockwave
Custom WordPress website using Elementor, advanced SEO optimization, and custom graphics
Project Summary
California Shockwave is a medical practice specializing in Extracorporeal Shockwave Therapy (ESWT) for pain relief, injury recovery, and general wellness. Dr. Abraham Hafiz Rodriguez wanted a modern, trustworthy, and conversion-focused website that would clearly communicate his services while allowing room for future growth in content, articles, and patient education.
Designscape Studios built a complete digital foundation for the brand—including a custom WordPress website using Elementor, advanced SEO optimization, and custom graphics—to position California Shockwave as one of the leading ESWT providers in the state.
What I Did
WordPress Build Using Elementor
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Designed a fully custom, mobile-optimized website in WordPress using Elementor Pro.
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Structured the site around patient conversion strategy, modeled after top-performing medical websites.
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Created clear service pages, integrated video support, and built an easy-to-update platform so Dr. Rodriguez can expand his content library over time.
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Implemented global design components to ensure consistent branding across all pages.
Custom CSS & JavaScript Enhancements
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Added custom CSS to refine typography, spacing, animations, and UI elements beyond what Elementor offers by default.
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Implemented lightweight JavaScript snippets to improve interactivity, enhance menus and buttons, and streamline load performance.
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Built small custom scripts for FAQs, scroll cues, and subtle UX improvements that elevate the overall feel of the site.
Custom Graphics & Visual Branding
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Designed a set of branded hero graphics, icons, and section dividers to match the modern medical aesthetic Dr. Rodriguez envisioned.
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Crafted visuals inspired by professional medical branding while maintaining a unique identity for California Shockwave.
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Produced video-ready assets for embedded educational content on shockwave therapy.
SEO Optimization & Fast Growth
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Performed full foundational SEO: metadata, schema, headings, internal linking, image optimization, and keyword targeting for ESWT in California.
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Used fast-loading design practices and clean code structure to improve Core Web Vitals.
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The site quickly rose in search rankings shortly after launch, appearing in top results for several targeted shockwave therapy terms.
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Organic traffic continues to grow steadily, with measurable increases in patient inquiries.
Results & Feedback
Dr. Abraham reports excellent success with the website—both in visibility and in patient engagement. The clean design, strong SEO foundation, and clear messaging have contributed to increased inquiries and greater overall trust in the practice.
California Shockwave now stands as a strong digital presence in its niche, with a scalable website built to grow alongside the practice.
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