Marketing & Brand Systems
Midwest Transit Equipment
Ongoing marketing and design leadership for one of the nation’s largest bus dealerships—spanning SEO-driven landing pages, multi-channel campaigns, email marketing systems, and full-spectrum brand support across digital and print.
Client
Midwest Transit Equipment
Year
2018–Present
Category
Marketing / Web / Brand
Timeline
Ongoing (8+ years)
Role
Design & Marketing Coordinator
Table of Contents
Landing pages built to sell buses, parts, and service
As Marketing & Design Coordinator at MTE, I design and build the focused pages behind their campaigns. Each one speaks to a specific buyer, from school districts and senior living communities to fleet managers ordering parts online, and gives them one clear next step.
Sales · Senior living
Senior Living Buses & ADA Shuttles
A long-form page written for assisted living, memory care, and independent living communities. It walks through vehicle options and ADA accessibility, then makes it easy to take the next step.
InsideInteractive state map to find your sales rep · Free buyer's guide PDF · ADA feature breakdown · Customer testimonial
View the live page
Fleet technology
Geotab for School Bus Fleets
Explains, in plain language, how Geotab brings GPS tracking and diagnostics to compatible older school buses, so districts can connect more of the fleet they already own.
InsideBenefits overview · My International platform and fleet reports · Contact and click-to-call CTAs
View the live page
Sales · School districts
Bus Lease Returns
Pitches reconditioned, late-model lease-return buses as the ready-now answer when new-build timelines don't line up with a district's needs.
InsideSix bus-category cards linked to inventory · Expandable FAQ · Lead form
View the live page
Sales · IC Bus dealer
New School Buses
Shows districts what's new in the Next Generation IC Bus CE Series, organized around what matters on a route: safety, visibility, and a driver area built from real driver feedback.
InsideAnnotated feature graphic · Active safety tech · The driver "command center" · Why buy through MTE
View the live page
Parts · Online ordering
Fleetrite Online Parts
Gets customers comfortable ordering parts online, and reminds them the MTE parts team is still a phone call away.
Inside3-step setup · Embedded tutorial video · Online-only promos
View the live pageRefresh
Service · Seasonal
Spring Fleet Refresh
A post-winter maintenance push that turns a checklist into service bookings, with a fallback for buses too far gone to fix.
InsideWalkaround video · 10-point spring checklist · "Replace instead of repair" inventory CTA
View the live page
Location · Swansea, IL
MTE Swansea
A local home base for Metro East fleets, putting the people, hours, and live inventory for one store on a single page.
InsideMap and contact · Team intros · Photo gallery · FAQs and reviews
View the live page
Sales · Market hub
Bus Solutions for Every Market
One page that helps every kind of buyer find their fleet category. Ten market cards, from school districts and senior living to church groups and Latin American export buyers.
Inside10 market cards with Browse and Inquire CTAs · Help section · Contact form with a location picker
View the live pageEvery page above is live on midwesttransit.com. Open any of them to click through the real thing.
Graphics for social, events, and campaigns
Alongside the web pages, I design the graphics that keep MTE's channels active: grand openings, holiday posts, safety tips, team spotlights, and campaign creative. Click any piece to see it full size.
Email campaigns that bring buyers back
I design and build MTE's email campaigns, from in-stock inventory drops to audience-specific sends and seasonal service reminders. Each card shows the subject line and preview text as they land in the inbox.
Audience · Accessible transportation
Written for organizations serving riders with mobility needs, helping them find ADA-accessible vehicles for daily trips, appointments, and community outings.
View the email
Service · Seasonal
A seasonal reminder that nudges fleets to book preventive maintenance before temperatures drop, so a cold morning doesn't interrupt a route.
View the email
Inventory · Niche audience
Pitches seven 2009 Thomas Freightliners in Nixa, MO to a niche crowd: skoolie and RV converters looking for a $4,000 starting point.
View the email
Inventory · Commercial
Spotlights shuttles, executive vans, and passenger buses on the lot in Kankakee for hotels, campuses, and charter and tour operators.
View the email
Inventory · Used
Road-ready used inventory with quick paths into all used, under $10K, accessible, and commercial units.
View the email
Audience · Commercial
Frames bus options around the buyer's operation, from employee shuttles and hotel pickups to community outings.
View the emailThe Challenge
Midwest Transit Equipment operates across multiple markets, locations, and customer segments—including schools, churches, commercial transportation, and government buyers. Each audience requires targeted messaging, localized visibility, and consistent brand presentation.
The challenge is not a one-time build—but maintaining and evolving a large-scale marketing ecosystem over time. This includes creating high-performing landing pages, executing campaigns across multiple channels, and ensuring brand consistency across web, email, social, and print.
Balancing speed, clarity, and performance—while supporting internal teams and ongoing business needs—requires a flexible, systems-driven approach rather than one-off design work.
In a multi-location, multi-audience business, consistency and scalability matter as much as creativity. Systems, templates, and SEO-driven structures allow marketing efforts to compound over time rather than reset with each campaign.
The Approach
I approached my role as building and maintaining a scalable marketing system rather than executing isolated tasks. The focus has been on creating reusable frameworks—landing page structures, email templates, campaign systems, and brand guidelines—that allow for consistent execution across departments and initiatives.
On the web side, I developed targeted landing pages using HTML and CSS, focusing on specific bus markets and geographic locations to improve SEO visibility and lead generation. Each page is structured for clarity, search performance, and conversion.
On the campaign side, I manage multi-channel marketing efforts that include email marketing, social media, and paid ads—ensuring messaging is aligned and performance is tracked.
Email marketing has become a core channel, where I design and build custom Mailchimp templates using HTML to create polished, on-brand communications for promotions, service tips, and internal newsletters.
Tools & Skills
The Solution
Brand & Campaign Systems
I developed and maintained a consistent brand presence across all marketing channels, ensuring visual and messaging alignment in digital and print materials. This includes advertisements, brochures, trade show assets, social media graphics, and internal communications.
I also built reusable campaign systems—email templates, social content structures, and promotional frameworks—that allow the team to execute quickly while maintaining quality and consistency.
Email marketing became a major focus, with custom-designed campaigns that support promotions, educational content, and internal communication—improving engagement and professionalism across all touchpoints.
Web & Technical
I created and optimized SEO-focused landing pages tailored to specific locations and bus categories, helping improve search visibility and capture more targeted traffic.
These pages are built with clean HTML/CSS for performance and flexibility, with a strong emphasis on keyword targeting, user experience, and clear calls-to-action.
In addition, I continuously optimize website content, conduct keyword research, and analyze performance metrics to refine and improve marketing effectiveness over time.
The Results
Midwest Transit Equipment now operates with a structured and scalable marketing system that supports ongoing growth. Through targeted landing pages, consistent branding, and coordinated campaigns, the company has strengthened its online presence, improved communication with customers, and created a foundation for long-term marketing success.